Oral-B ok
3D animation. Concept. Animation. Production.
service
Concept, storyboard, production, post-production
Client
Oral-B, Procter & Gamble Service GmbH, R&D
year
2018-2020
Already during the development phase of the revolutionary Oral-B iO toothbrush, we were commissioned by Procter & Gamble with the conception of a 3D animation to explain the new drive of the brush.
The concept
The aim was to communicate the new technology in an understandable and emotional way so that even laypeople can understand the new functionality and it is clear to everyone that this product is based on a completely redesigned drive system.
At the time of the start of the project, the visual and content communication of Oral-B iO was still in development. All they could give us was a prototype of the brush, a font, an approximate color and a message track with technical background information.
The result
Thanks to our good knowledge of the Oral-B brand, we were able to get the project to the point and integrated ourselves perfectly into the lead agency's campaign, which was developed in parallel. The customer was so enthusiastic about this that some of our visual developments found their way into other media.
